What is CMS An abbreviation for Content Management System, it is a management system that can create, update, and operate website content.
To put it a little more, CMS is a system that makes it easy for people who do not have web expertise such as HTML to build websites.
There are several types of CMS, and there are advantages in terms of functionality and business by introducing them.
In particular, if you introduce a highly functional CMS such as WordPress, you can install themes and plugins to enhance SEO.
On the other hand, ignorance of CMS will not lead to adoption.
If so, you will not be able to save the trouble of creating, updating, and managing the website.
As a result, it is difficult to improve the quality of the site because it does not spare time to create important content.
In other words, the creation of content that contributes to attracting customers and conversions is neglected, and the increase in sales from the Web is delayed.
In order to avoid such a bad situation, let’s understand the basics of CMS and use it for web marketing.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on the meaning of CMS, the merits of the introduction, and examples.
What is CMS?
What is CMSAn abbreviation for Content Management System, it is a management system that can create, update, and operate website content.
For example, there is no one in the company who has knowledge of HTML, so let’s say that we outsource the creation and updating of the website to a production company.
I will have this outsourced production company introduce WordPress.
If you introduce WordPress, even people with poor HTML knowledge can create and update websites.
If so, you can create, update, and operate the homepage yourself or in your company. In other words, it is a system that can make homepage management in-house.
Such a dedicated system is called CMS.
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Type of CMS
There are several types of CMS.
- open source type
- Proprietary development type
Open source type
CMS type, There is an open source type.
For example, the most famous open source CMS is ” WordPress “.
The source code of this WordPress program is open to the public free of charge.
In addition, anyone can use, modify (modify [customize]), and distribute, regardless of commercial or non-commercial use.
This type of CMS is an open-source type.
By the way, other than WordPress, Drupal and Joomla are also open sources CMS.
Proprietary development type
CMS type,We have our own developed type.
Most of these proprietary development types are provided for a fee, and can be broadly divided into two types: on-premise type and cloud type.
- On-premise type
- Cloud type
Advantages of introducing CMS
I would like to introduce the merits of introducing CMS from the functional and business aspects.
- Functional aspect
- Business side
Functional aspect
There are several advantages of using a CMS in terms of functionality.
- Easier to create and update content
- Easier support for multiple devices
- Easy to unify layout and design
- You can automate the disclosure and non-disclosure of content information by timer reservation
- Editing authority can be distributed
- Able to handle SEO
- Easy to link with SNS
Business side
There are several advantages of using a CMS on the business side.
- Reduce outsourcing costs
- Multiple people can operate the site
- Easy to hand over work
- Attract customers and promote conversions
- You can concentrate on your core business and management
Summary: Understand the basics of CMS and apply it to web marketing
Understand the basics of CMS, Take advantage of web marketing.
For this reason, it is important to be aware of its advantages.
On the other hand, what does a CMS look like if you don’t know the basics? I do not understand.
If that happens, it will not lead to the introduction of CMS.
As a result, it will continue to take time and money to operate the website.
This means you can’t focus on important content creation and operations, and you can’t cut costs.
In order to avoid such a bad situation, let’s understand the basics of CMS and use it for web marketing.