What are long tail keyword keywords with low search volume (less than 1000 monthly searches) that combine multiple words. Also known as “niche keywords” or “small keywords”.
This long tail keyword mainly consists of 2 or more words and can be used in long tail SEO, one of the SEO techniques.
On the other hand, ignoring long tail keywords will not increase the expertise of the site (blog).
If that happens, EAT will not go up, so it will be difficult to be evaluated by Google.
As a result, the search ranking does not rise, and it becomes difficult to increase search inflow.
To avoid this bad situation, take advantage of long tail keywords to create useful content.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on the definition and selection of long tail keywords.
Table of Contents
What is a long tail keyword?
What is long tail keyword keywords with low search volume (less than 1000 monthly searches) that combine multiple words. Also known as “niche keywords” or “small keywords”.
For example, related keywords for the keyword “seo” include “seo listing”, “seo keyword selection method”, and “seo effect”.
These related keywords are keywords with a monthly search volume of less than 1000 combined words containing ‘seo’.
| long tail keywords | Search volume |
|---|---|
| seo listing | 140 |
| How to choose seo keywords | 210 |
| seo effect | 480 |
Keywords with low search volume are long tail keywords
Read Also: What is SEO Spam? The types of acts and countermeasures!
Advantages of long tail keywords
There are several benefits of long tail keywords.
- Useful for long tail SEO
- high conversion rate
- Easy to be displayed at the top
- Easy to understand the search intent
- Compatible with the BERT algorithm
Useful for long tail SEO
Advantages of long tail keywords It can be used for long tail SEO.
Long-tail SEO is the etymology of the “long-tail theory” of the Pareto principle (80:20 principle), which contributes to overall sales by accumulating products with low demand (niche products).
In other words, long-tail SEO is a measure that creates and increases the content that searchers want with long-tail keywords and contributes to increasing the search inflow of the site.
For example, there are long tail keywords related to the big keyword “seo” such as “seo listing”, “seo keyword selection method”, and “seo effect”.
Create and publish web pages that consider search intent for each of these long tail keywords.
This will make your site more professional and easier to rank with Google.
As a result, the search ranking will be easier to rise, and the search inflow will be easier to increase.
In other words, it can be used for long tail SEO.
In this way, the advantage of long tail keywords is that they can be used for long tail SEO.
High conversion rate
Advantages of long tail keywords It has a high conversion rate.
For example, a user searching for the long-tail keyword “seo consulting cost” would want to know the cost of requesting SEO consulting.
In other words, users who searched for the long tail keyword “seo consulting cost” are likely to be prospective customers who are considering requesting SEO consulting.
In this case, since the purpose of the search user is specific, you can create a web page with a clear target with the keyword “seo consulting cost”.
This will make it easier for search users with high purchasing intent to visit your web page.
If the visiting user is satisfied with the SEO consulting fee presented on the web page, it will become a prospect.
The higher the number of potential customers, the higher the conversion rate.
A high conversion rate is the advantage of long tail keywords.
Easy to be displayed at the top
The advantages of long tail keywords It is easy to be displayed at the top.
For example, long-tail keywords have less than 1,000 monthly searches, so they are in lower demand than big and middle keywords, and are searched by fewer users.
Even if you rank high for these keywords, you won’t get a lot of search traffic.
So sites with strong domain power will reduce content creation with long tail keywords.
In this case there is less competition.
In that case, even if the domain authority is low, it will be easier to rank higher.
In other words, it is easy to display at the top.
Thus, the advantage of long tail keywords is that they are easy to be displayed at the top.
Easy to understand the search intent
Advantages of long tail keywords easy to understand search intent.
For example, there is a long tail keyword “water server living alone necessary”.
I can imagine that the purpose of people searching with this keyword is people who live alone or who are planning to live alone and want to confirm the necessity of a water server.
If you actually search with the keyword “living alone, you need a water server”, the search results will show whether you need a water server if you live alone. A web page summarizing about is displayed at the top.
In other words, it is easy to imagine the information that the search user is looking for from the words of the long tail keyword.
In other words, the search intent is easy to understand.
The advantage of long-tail keywords is that the search intent is easy to understand.
Compatible with the BERT algorithm
Advantages of long tail keywords It is compatible with the BERT algorithm.
For example, long-tail keywords such as “how many hours a day online English conversation” and “results of continuous online English conversation” are structured more like conversational or complex sentences.
In other words, long-tail keywords tend to be conversational or complex queries.
Google search results are more accurate for these queries.
The search algorithm responsible for this accuracy is the BERT algorithm.
The BERT algorithm makes Google search results more accurate for conversational and complex queries (long tail keywords).
For this reason, it is compatible with the BERT algorithm.
Thus, the advantage of long-tail keywords is that they are compatible with the BERT algorithm.
Disadvantages of long tail keywords
There are some disadvantages of long tail keywords.
- Low search traffic (number of searches)
- User search intent is likely to be similar
Low search traffic (number of searches)
Disadvantages of long tail keywordsLow search traffic.
For example, if the content is displayed at the top for big keywords with a monthly search volume of “12,100” such as “Internet connection”, “Internet speed measurement”, “wifi recommended home”, the number of search inflows per month can be expected to be about 12,100.
Also, if the content is displayed at the top for middle keywords such as “wifi communication speed” and “net speed test” with a monthly search volume of “5400”, the number of search inflows per month can be expected to be about 5400.
On the other hand, if the content is displayed at the top for long-tail keywords with a monthly search volume of “10”, such as “Internet slow resolution” and “Internet line speed check”, the number of search inflows per month is about 10.
Also, if the content is displayed at the top for long-tail keywords such as “Internet connection speed” and “Internet contract recommendation” with a monthly search volume of “720”, the number of search inflows per month is about 720.
In other words, when content is displayed at the top with long tail keywords, the number of search inflows is less than with big or middle keywords.
Thus, the disadvantage of long tail keywords is that the number of search traffic is small.
User search intent is likely to be similar
Disadvantages of long tail keywords user search intent are likely to be similar.
For example, there is a long tail keyword “online video comparison”.
Search results for this long-tail keyword are almost the same as other keywords such as “video distribution service type”, “subscription popular video”, “video distribution service most popular”.
In addition, there is a long-tail keyword “recommended goods for working from home”.
A search for this long-tail keyword yields similar results to multiple other keywords such as “working from home comfort goods”, “remote work goods recommended”, and “work from home recommended items”.
In other words, since there are many similar search results, it is easy for users’ search intentions to be similar.
In this way, the disadvantage of long-tail keywords is that users’ search intentions tend to be similar.
In addition, if the content is created with keywords that have similar user search intent, SEO evaluations will be dispersed due to duplicate content, which may have a negative impact.
How to choose effective keywords for long tail SEO
Here is a step-by-step guide on how to choose effective keywords for long-tail SEO.
- Decide on your main keyword
- Identify long tail keywords that include your main keyword
- Categorize long tail keywords
- Choose long-tail keywords that are being searched for
- SEO measures with selected long tail keywords
Decide on your main keyword
In long tail SEO, First, decide on your main keyword.
For example, let’s say you set up a blog site focused on the topic of credit cards.
Choose the big keyword “credit card” as the main keyword related to this blog site.
This means that you should choose your main keyword.
In this way, determining the main keyword is an effective way to select keywords for long tail SEO.
By the way, let’s decide the topic and the main keyword considering not only the relevance to the topic but also YMYL and competition.
Identify long tail keywords that include your main keyword
In long tail SEO, Next, identify long tail keywords that include your main keyword.
For example, search for keywords related to the main keyword “credit card” using a suggestion extraction tool such as Otter Keywords.
That way, you can find related keywords that consist of multiple (two or more) words, such as “credit card recommendation” or “credit card return rate.”
Examine the number of searches for these related keywords and identify those with less than 1000 monthly searches.
In other words, identify long tail keywords.
In this way, identifying long-tail keywords that include the main keyword is an effective way to select keywords for long-tail SEO.
Categorize long tail keywords
Long tail SEO classifies long tail keywords next.
For example, there are long-tail keywords “lost credit card” and “lost credit card”.
When searching for each of these long tail keywords, the search results for each other are nearly identical.
The fact that the search results are almost the same means that the information that the search user is looking for (search intent) is the same.
In this case, you can create the same content, so group the long-tail keywords “lost credit card” and “lost credit card” into the same category.
On the other hand, when searching for the long-tail keywords “credit card lost” and “credit card wet”, the search results are completely different from each other.
In this case, the information that the search user is looking for is completely different, so it is divided into separate categories.
In other words, classify long tail keywords.
In this way, classifying long-tail keywords is an effective way to select keywords for long-tail SEO.
Choose long-tail keywords that are being searched for
In long tail SEO, Select the long tail keyword that is searched next.
For example, long-tail keywords such as “job change interview few questions” and “change job interview no questions asked” have 0 monthly searches.
In this case, it’s a long-tail keyword that users aren’t searching for.
On the other hand, the number of monthly searches for the long-tail keyword “job change interview question content” is 70.
In addition, the number of monthly searches for the long-tail keyword “job change interview question” is 590.
In other words, it is a long tail keyword that users are searching for.
In this way, choosing long-tail keywords that are being searched is an effective way to choose keywords for long-tail SEO.
SEO measures with selected long tail keywords
In long tail SEO, SEO measures will be taken with the last selected long tail keyword.
For example, create content that considers long-tail keyword search intent and increase pages related to big keywords.
Reciprocal links between the increased related pages, or between the increased related pages and the pages that set big keywords.
In other words, SEO measures are taken with selected long tail keywords.
In this way, taking SEO measures with the selected long-tail keywords is an effective way to select keywords for long-tail SEO.
Free tools to use in selecting long tail keywords
There are a few free tools that you can use when choosing long-tail keywords.
- Google Keyword Planner
- Google search console
- Google Trends
Google Keyword Planner
The free tools you want to use in selecting long tail keywords are: Google Keyword Planner.
Google Keyword Planner is a Google advertising operation tool that supports keyword research and keyword selection for web marketing such as SEO and listing.
With this tool, you can enter products, services, topics of interest, etc, and research keywords related to them.
You can also research useful indicators such as search volume and competitiveness of related keywords at the same time, so it’s a free tool that you’ll want to use when selecting long-tail keywords.
Google search console
The free tools you want to use in selecting long tail keywords are:
It’s Google Search Console.
Google Search Console is a free tool that allows you to analyze your website’s performance in Google searches.
With this tool, you can check the display status in Google search, provide information about the site, and understand the problems of the site.
In particular, you can understand the search query by checking the display status in Google search.
Search queries also reveal long-tail keywords that searchers who landed on your site typed in Google searches.
So, it is a free tool that you want to use in selecting long tail keywords.
Google Trends
The free tools you want to use in selecting long tail keywords are: It’s Google Trends.
Google Trends is a free tool that allows you to research and analyze keywords (popular keywords) for which the need for Google searches is rapidly increasing worldwide.
By using this tool, you can check the popularity of the target keyword, and you can find topical keywords and trending keywords (seasonal keywords) in a short period of time.
For each of these keywords, you can drill down to related keywords.
Related keywords also show long tail keywords.
So, it is a free tool that you want to use in selecting long tail keywords.
Summary: Leverage long-tail keywords to create useful content
Using long tail keywords creates useful content.
On the other hand, if you do not use long tail keywords, search inflow will not accumulate.
Specifically, if you don’t create content with long-tail keywords, you’ll end up creating content with big or middle keywords.
These keywords are basically highly competitive, so it is difficult to rank your content.
If it is not displayed at the top, search traffic will not increase.
In other words, since search inflows do not accumulate, the web attracting customers will be delayed.
To avoid this bad situation, use long tail keywords to create useful content.