What is web writing? Writing is to provide content for users on the web.
In addition, there are basic forms of web writing such as “SDS method” and “PREP method”.
If this web writing goes well, the quality of the content will increase, so it will also lead to SEO .
On the other hand, poor web writing will reduce the quality of your content.
This can lead to lower user satisfaction and higher chances of being ranked low by search engines.
As a result, the number of accesses will not increase, and you will not be able to promote the acquisition of prospective users, so you will not be able to expect an increase in sales.
To avoid such a bad situation, understand the basics of web writing and improve the quality of your writing.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on the basics such as the meaning and definition of web writing, tips, etc.
Table of Contents
What is web writing?
What is web writing? Writing is to provide content for users on the web.
For example, let’s say you write a blog post.
First, decide on a theme.
Then, create a structure that follows that theme, and write sentences with the “SDS method” and “PREP method” according to the structure.
That way, you’ll have a clearer, more concise text.
As a result, Web writing is possible.
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Characteristics of web writing
Web writing has several characteristics.
- Has something to do with SEO writing
- There are types of “SDS method” and “PREP method”
Has something to do with SEO writing
Web writing It has something to do with SEO writing.
Because SEO writing is a type of web writing.
For example, web writing is writing sentences for users on the web.
To put it a little more, “Web writing” is to write content sentences for users who use homepages and blog sites.
These users use homepages and blog sites via search engines, advertisements, etc.
In particular, writing sentences for users who go through (use) search engines is called “SEO writing”.
In other words, there is a technique called SEO writing in the framework of web writing.
Thus, one of the characteristics of web writing is that it is related to SEO writing.
There are types of “SDS method” and “PREP method”
Web writing Basically, there are two types of “SDS method” and “PREP method”.
For example, the SDS method is a method of writing sentences in the order of “Summary”, “Details”, and “Summary”.
In addition, the PREP method is a method of writing sentences in the order of “Point (conclusion)”, “Reason (reason)”, “Example (example / concrete example)” and “Point (conclusion)”.
In this way, one of the features of web writing is that there are types of “SDS method” and “PREP method”.
Web writing tips
Here are some tips for web writing.
- First write the configuration
- make a sentence concise
- Use easy-to-understand words and expressions
- Vary sentence endings
- punctuate properly
- Unify tommana and regulations
- make it easier to see
First write the configuration
To write the first configuration, Research first.
For example, we look at the trends in the title names and content of the top competitive sites that are displayed by searching for keywords (SEO keywords) that you want to be displayed at the top.
From that trend, find a common theme (the wording used in the title) or headline wording.
Write down the common contents as title names and table of contents.
At this time, write the table of contents with MECE (no omissions, no duplication) in mind.
Then you can write the configuration first.
In this way, writing the structure at the beginning is the trick of web writing.
By the way, researching related keywords is also important when writing the first composition.
Make a sentence concise
To keep things simple, Use fewer characters.
The reason is that the longer the sentence, the easier it is for the reader to understand.
For example, “Even if I take SEO measures, my ranking does not improve, so I searched for a professional company to improve my ranking and was worried about which one to use. Finally, I found a good company, so I will ask that company.” there is.
In this case, one sentence is 78 characters, which is a bit verbose and packed with information, making it difficult to understand.
So, I added more punctuation (maru) and said, “I’m having trouble ranking up with SEO measures. I searched for a specialist company to improve my ranking and was worried about which one to use. Then I found a good company, so I asked that company. I will try.”
Then the sentence will be divided into 3 parts, each with 20 characters, 30 characters, and 31 characters.
As a result, it becomes easier to understand in short sentences, so one sentence becomes concise.
In this way, keeping one sentence concise is the trick of web writing.
Use easy-to-understand words and expressions
To make words and expressions easier to understand, Avoid twisting the subject and predicate.
In addition, colloquial expressions should be expressed in sentences, and teniwoha (particles) and conjunctions should be used correctly.
That way, your writing will be semantically correct and easy to understand.
In other words, it becomes easy-to-understand words and expressions.
In this way, the trick of web writing is to use words and expressions that are easy to understand.
Vary sentence endings
To change the ending expression, Change the word at the end of the word.
For example, there is a sentence “I will go camping on the weekend. Camping in the mountains. I will prepare for it little by little.”
The ending of the second sentence of this sentence is the ending.
In other words, we are changing the expression at the end of the sentence.
In this way, it is a trick of web writing to change the expression at the end of the sentence.
By the way, you can also change the ending expression by using the endings such as “masu”, “shou”, “kara/so/tame”, and “kudasai”.
Punctuate properly
For proper punctuation, Consider making the text easier to read and conveying the content correctly.
For example, punctuation marks are used to separate meanings, break sentences, and misread parts.
Comma marks are also used after long subjects, when clarifying modifiers, and when writing nouns in parallel.
If the subject is short or after a conjunction, do not put commas.
In addition, put a period at the end of a sentence, and don’t put a period at the end of a sentence inside square brackets or parentheses.
This makes the content easier to understand and easier to read.
As a result, punctuation marks can be hit appropriately.
Thus, proper punctuation is the key to web writing.
Unify tommana and regulations
To unify Tommana (tone & manner) and regulations, Be aware of regularity.
For example, we will eliminate spelling variations (“inquiry”, “query”, etc.) and writing styles (“desu/masu”, “dearu”, etc.).
It also eliminates regular decorations and image differences across the page.
That way, the rhythm of the writing and design will not be disturbed, so you can read the content smoothly.
As a result, Tommana and regulations can be unified.
In this way, unifying Tommana and regulations is the trick of web writing.
Make it easier to see
For easier viewing, Use decorations, images, line breaks and paragraphs.
For example, insert an image related to the text, or make important text bold and red.
Also, use a line break at the end of a long sentence and a paragraph at the change of topic.
By doing so, the margins in the content will increase and the sentences will be emphasized.
As a result, it becomes easier to see.
In this way, making it easy to see is the trick of web writing.
Things to avoid in web writing
There are a few things you want to avoid when writing for the web.
- Copy content from other sites
- Mix polite form and ordinary form
- Repeat the same ending
Copy content from other sites
Copying content from other sitesIt will be duplicate content.
For example, let’s say there is an external site with exactly the same theme as the theme you are trying to write.
Copy all the contents of the external site.
Paste exactly what you copied into your content and publish it.
Doing so will result in duplicate content, which is more likely to be penalized by Google.
As a result, the risk of lowering search rankings and decreasing search traffic increases.
In this way, copying the content of other sites is a point you want to avoid in web writing.
Mix polite form and ordinary form
If you mix Keitai and Jotai, The tone (rhythm of sentences) is disturbed.
For example, there is a sentence, “I am 20 years old. I am 20 years old, so I can drink alcohol, but I must not drink too much.”
In this sentence, I use both honorific form of “is/masu” and ordinary form of “da/desu”.
If that happens, the tone of the sentence will be disturbed, and the possibility that it will be difficult to read will increase.
In this way, mixing Keitai and Jotai is a point you want to avoid in web writing.
By the way, rhetoric (rhetoric, clever language), bullet points, dialogue/conversation, etc. are said to be exception cases where a mixture of honorific and ordinary form is allowed.
Repeat the same ending
If you repeat the same ending expression, It has no vocabulary and gives a childish impression.
For example, there is a sentence “I’m going camping on the weekend. I’m going to go camping in the mountains. I’m preparing for it little by little.”
In this case, the same ending “masu” is used three times in a row, so there is no change in the final expression.
If so, it will give a childish impression with no vocabulary.
As a result, monotony tends to lead to increased stress for readers.
In this way, repeating the same sentence endings is a point you want to avoid in web writing.
Summary: Understand the basics of web writing and improve the quality of your writing
Understand the basics of web writing, Improve the quality of your writing.
For that reason, it is important to take advantage of the characteristics of web writing and suppress the tricks.
On the other hand, if you ignore the features or suppress the tricks, you cannot write effective sentences.
If that happens, the number of readers leaving will increase and it will be difficult to be evaluated by Google.
As a result, repeaters and search traffic will not increase.
To avoid such a bad situation, understand the basics of web writing and improve the quality of your writing.