In SEO, when selecting keywords, We mainly use free tools.
For example, using tools such as keyword planners and keyword finder, we select keywords that are related to the theme of the site, as well as the number of searches and competitiveness of those keywords.
Then you can choose effective keywords.
As a result, if you create good content (blog articles) with the selected effective keywords, it will be easier to be evaluated by Google.
On the other hand, effective keywords cannot be selected without using tools.
To put it a little more, if you don’t use tools, you can’t select effective keywords because you can’t add relevance, number of searches, and competition.
If that happens, you will have to select keywords with low potential and create content with those keywords, which will result in being difficult to be evaluated by Google.
In order to avoid such a situation, it is important to use tools to select effective keywords and proceed with SEO measures.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on how to select keywords and tips.
Table of Contents
What is keyword selection?
What is keyword selection? Choose keywords (SEO keywords) that you want to rank high in Internet search results.
For example, use a dedicated tool such as a keyword planner to enter and research words related to your business, site theme, or product.
Then, keywords related to the entered phrase will be displayed as a survey result, so select the keyword (SEO keyword) that you want to display at the top.
This is called “keyword selection”.
This keyword selection should consider the search user.
To put it a little more, in order to provide the content that search users are looking for, it is important for SEO to select one keyword that matches the theme of the content and is in demand by users (searched keyword).
Think about the keywords that users are likely to search for when looking for content.
*Source:
Search Engine Optimization (SEO) Starter Guide – Search Console Help “Know and deliver what your readers want”
In addition, when selecting keywords, not only search user demand but also competitiveness and relevance are important.
On the other hand, if you do not take these factors into consideration when selecting keywords, you will not be able to create effective content, and it will be difficult to be evaluated by Google.
As a result, it is difficult to increase search traffic, so the number of site visits does not increase.
If that happens, CV (conversion) such as applications and inquiries will not be promoted, and it will not lead to increased sales from the web.
To avoid such situations, Take advantage of the tool and proceed with SEO measures while selecting effective keywords.
Read Also: How to write a blog post! Easy-to-understand
Keyword selection method
Mostly free tools are used.
For example, access a free dedicated tool such as a keyword planner, enter a phrase that indicates the theme or product of the site in the search window, and conduct a survey.
That way, you can see information such as the number of searches for the term you entered, how competitive it is, and keywords related to that term.
If you know such information, you can identify keywords that are in demand by search users, keywords that are easy to rank, and keywords that are related, so you can select effective keywords.
As a result, you can create content with effective keywords, so it will be easier to be evaluated by Google.
In this way, using a
dedicated tool to identify and select effective keywords is the trick (point) for keyword selection.
Choose keywords with high search volume
To select keywords with high search volume, Utilize a dedicated tool that can investigate the number of searches.
For example, use tools such as Ubersuggest.
After accessing one of these tools, enter keywords that describe your site’s theme, products, or services and research.
Then, as a result of the survey, the number of searches for the entered keyword will be displayed and the search volume will be known, so you can select a keyword with a large number of searches.
On the other hand, keywords with a search count of “0” are not in demand for search users.
Even if you select such a keyword, create a page, and rank it higher, you will basically not be able to expect much search inflow.
On the other hand, even if you create a page by selecting a big keyword with a number of searches of “10,000 or more”, it will be difficult to rank high because of high competition.
So, especially in the early stages of SEO, try to select keywords (small keywords or middle keywords) with a search volume of “10-100”, “100-1000”, and “1000-10,000”.
That way, the competition is relatively low (easy to rank high), so you can expect search inflows accordingly.
In this way, the key to selecting keywords is to check the number of searches in advance using a tool and select keywords that are in demand by search users.
By the way, using the keyword planner or keyword finder also shows the number of searches and the search volume, so it is useful to select keywords with a large number of searches.
Choose keywords with low competition
To choose keywords with low competition, Leverage specialized tools to understand competitiveness.
For example, use tools like Ubersuggest and keyword difficulty tools.
After accessing one of these tools, enter a keyword that indicates the theme, product, or service of the site in the search window and conduct a survey.
Then, as a survey result, the SEO difficulty of the entered keyword will be displayed.
Based on the SEO difficulty, you can understand the “competitiveness”, so you can select keywords with low competition.
On the other hand, even if you select a highly competitive keyword and create a page with that keyword, it is basically difficult to rank high.
So I can’t expect search inflow as expected.
In order to avoid such a situation, the key to selecting keywords is to first check the competitiveness with a tool and select keywords with low competition (easy to aim for ranking).
By the way, you can also use the Keyword Planner, Keyword Finder, and Ahrefs SEO Toolbar to see SEO Difficulty, DR, and DA, which indicate the strength of a domain.
Competitiveness can be understood based on the numerical value, which is useful for selecting keywords with low competition.
Choose relevant keywords
To choose relevant keywords, Utilize dedicated features and tools that identify relevant keywords.
For example, we will utilize functions such as “Suggest” and “Related Search Keywords” of Google search, and related keyword acquisition tools.
With the “Suggest function”, when you enter a keyword related to the theme or product (service) of the site in the search window of Google search, phrases containing that keyword will be displayed.
In addition, in “Related search keywords”, when you enter a keyword related to the theme or product (service) of the site in the search window of Google search, words related to the keyword are displayed at the bottom of the search result screen.
The number of terms displayed by these features is limited, but you can use the related keyword retrieval tool to display more related terms.
Related keywords (long-tail keywords) can be identified from these dedicated functions and tools, so you can select relevant keywords.
On the other hand, if you select irrelevant keywords, you will not be able to create and increase related content (long tail SEO), so the site will not be specialized.
If so, it will be difficult to be evaluated by Google.
In order to avoid such a situation, the key to selecting keywords is to first check the relevance using dedicated functions and tools and select relevant keywords .
By the way, you can’t expect search inflow just by selecting related keywords.
So, as mentioned earlier, consider the number of searches and competitiveness when selecting related keywords.
Related keywords that take into account the number of searches and competition can be efficiently selected, especially by using dedicated tools such as keyword planner, keyword finder, and Ubersuggest.
About the number of SEO keywords
In SEO, keywords are used in title names and content. It’s important to include just the right number.
On the other hand, by stuffing too many SEO keywords, it will be difficult to be evaluated by Google.
For example, if you want to aim for a high-ranking display with the keyword “SEO measures”, use the title “[SEO measures] What is SEO measures? Basics of SEO measures”.
In this case, the number of keywords “SEO measures” is large, so there is a possibility that you will be penalized by Google for stuffing keywords.
To avoid this situation, include an appropriate number of selected SEO keywords in your title name and content.
By the way, if it is a title name, it is better to keep the number of SEO keywords within 2.
summary
Take advantage of free tools choose effective keywords.
To put it a little more, select keywords related to the theme of the site with dedicated functions and tools, and consider the number of searches and competition for those keywords.
If you increase quality content with related keywords selected in this way, it will be easier to be evaluated by Google.
Also, to create quality content, it is important to consider the user’s search intent.
Specifically, create high-quality content that takes into account the amount of information that users want (comprehensiveness/comprehensiveness), ease of acquisition (convenience), credibility, and uniqueness.
Increasing such high-quality content and making it a more reliable site that interweaves EAT, usability, and crawlability is the key to aiming for high ranking in SEO measures.