What is the difference between SEM and SEO?

What is SEM It is an abbreviation for “Search Engine Marketing”, and it is marketing for Internet search engine users.
This SEM mainly has two measures, SEO and listing advertising, both of which utilize search engines.
Successful execution of these measures will increase search inflows and conversions (applications and inquiries), leading to improved sales from the Web.

On the other hand, if you don’t do SEM, you can’t expect to improve sales.
In order to avoid such a bad situation, let’s implement SEM well and improve the quality of web marketing.

Based on this point, this time, I would like to explain the points in an easy-to-understand manner for beginners, focusing on the definition of SEM, the difference between SEO and listing ads, and how to use them properly.

What is SEM?

What is SEM It is an abbreviation for “Search Engine Marketing”, which means marketing to Internet search engine users.
This SEM mainly has two measures: SEO (search engine optimization) and listing advertisement (search-linked advertisement).

For example, we do SEO according to webmaster guidelines.
We also post listing advertisements.
That way, you can reach search users.
As a result, you can drive searchers to your site and convert.

In this way, “SEM” is a marketing measure that aims to increase sales by utilizing search engines.

Read Also: How to check the number of accesses? The number of visits to a site or website!

Difference between SEM and SEO

As mentioned earlier, SEM is search engine marketing including SEO and listing advertising measures.
In other words, SEO is one of the measures of SEM.
that’s why, In terms of policy framework, there is not much difference between SEM and SEO.

Also, the purpose of SEM is to attract search users to your website and convert them, leading to increased sales.
On the other hand, the purpose of SEO is to index sites that consider user convenience and aim for high ranking.
in this way, The main difference between SEM and SEO is that they serve different purposes.

Difference between SEO and listing ads

Cost

Click rate

this Depending on the display position, the click-through rate in the search results will differ.
Basically, the number one click in the SEO organic search space is the most clicked than the first place in the listing ad space.

There is a big difference between listing ads and SEO in terms of click-through rate in these search results.

Immediate effect

If you post a listing ad, You can immediately approach the target user and attract customers.
On the other hand, SEO can attract customers by displaying at the top, but it may take time to display at the top, so Doesn’t attract customers immediately There are many things.

In terms of this immediate effect, there is a big difference between listing ads and SEO.

Permanence

For listing ads, if the budget cannot be secured or if there is a problem with the service used, the ad placement will stop, and the search inflow from there will stop. It may interfere with attracting customers on the Web.
On the other hand, for SEO, if a web page is evaluated by Google and can be displayed at the top of the page for the countermeasure keywords, it is possible to permanently secure a certain amount of search traffic from there. Web attracting becomes easier and more stable.

Controllability

For SEO, if you create a page specializing in one selected keyword and display it at the top for that keyword, Ultimately, you can attract the target audience you want to your site.
However, in order to attract target users, it is necessary to rewrite the content or create a new page, and Google’s evaluation (Google algorithm) is also involved.
Therefore, users who want to attract customers in real time cannot be adjusted, and it cannot be said that the controllability is good.

On the other hand, with listing ads, you can easily adjust the users you want to attract by changing the target user attributes from the management screen of the dedicated service.
So, users who want to attract customers in real time can adjust it, so it has excellent controllability.

In terms of controllability, there is a big difference between listing ads and SEO.

Proper use of SEM (SEO and listing advertisement)

By understanding the difference between SEO and listing ads, It is possible to proceed with web marketing while using each depending on the situation.
Basically, you will always do SEO and strive to secure a stable search inflow to your website.
However, since it takes time to succeed in SEO, listings such as “when you launch a new site or page”, “when you want to increase the ability to attract customers in a short period of time with a campaign etc.” Now is the time to use advertising.

In anticipation of such timing, we will post listing advertisements and attract target users for a certain period of time at a cost for websites and web pages with low customer attraction power.
By doing so, it is possible to compensate for the temporary lack of customer attraction in SEO with search inflows through listing advertisements, so you can maintain and improve site performance (reduce the negative impact of stagnation and decline in web customer attraction). .

To the last, While promoting SEO measures, temporarily compensate for attracting customers with listing advertisements let’s
Otherwise, as I mentioned earlier, depending on the budget situation of listing advertisements, the web attracting customers will be delayed, and ultimately it will not be possible to secure stable attracting customers with the most cost-effective SEO.

Once you get on track with attracting customers through SEO measures, you can further increase cost effectiveness by adjusting the balance of your advertising budget (advertising expenses) by reducing investment in listing ads.
Ultimately, while aiming to complete basic web attracting with only SEO measures, let’s proceed with web marketing by using listing advertisements appropriately.
If you can afford the budget, you can expect a synergistic effect by investing in listing advertisements and attracting customers on the web by combining listing advertisements and SEO.

By the way, even if you post a listing advertisement, There is no impact on SEO such as an increase in the search ranking of the natural search frame.
Google officially mentions this.

Advertising on Google does not affect your site’s visibility in search results.
* Source: What is an SEO company | Google Search Central

Summary: Do SEM well and improve the quality of your web marketing

A successful SEM, Improve your web marketing.
To that end, it is important to grasp the points of SEM and take countermeasures.
For example, for SEO measures, we operate the site considering the user’s search intention, EAT, and page experience.
Also, for listing ads, we will repeatedly optimize the cost per click, ad text, LP, etc., and operate to increase the quality score.

On the other hand, if you do not understand the points of SEM and take countermeasures, you will not be able to expect results.
As a result, search inflows and conversions cannot be promoted, so we cannot expect an increase in sales from the web.
In order to avoid such a bad situation, let’s implement SEM well and improve the quality of web marketing.