To check the number of accesses, Basically use tools.
Google Analytics is one of the most useful tools out there.
By introducing Google Analytics, you can investigate the number of accesses to your site (homepage or blog) by period, channel, page, or keyword.
There are also tools that can investigate the number of visits to other companies sites.
On the other hand, if you do not use the tool, you will not know the number of accesses.
If that happens, you won’t be able to find the flaws because you won’t be able to identify the content that should be improved.
As a result, it will be difficult to improve site performance because effective measures cannot be taken.
To avoid such a bad situation, check the number of visits and find out how to improve your site.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on how to check the number of accesses.
Things to do before checking the number of accesses
To check the number of accesses, You need tools.
The most famous of these tools is Google Analytics.
So, before checking the number of visits to the site, let’s introduce Google Analytics first.
To implement Google Analytics, the main steps are:
- create a google account
- Register your site with Google Analytics
- Install tracking code
Read Also: What is Voice Search Optimization (VSO)?
How to check the number of accesses
When checking the number of accesses, the method of checking is different for your own site and competitors’ sites.
- How to find out how many times your site is accessed
- How to check the number of visits to other companies’ sites
How to find out how many times your site is accessed
To find out the number of visits to your site, you can use some features provided by Google Analytics.
- Check the number of accesses for a specific period (daily/weekly/monthly)
- Check the number of accesses by inflow channel
- Check the number of accesses by page
- Check the number of accesses by keyword
- Examine the number of accesses compared to the past period
Check the number of accesses for a specific period (daily/weekly/monthly)
To find the number of visits for a specific period (daily/weekly/monthly), first log in to Analytics.
After that, click User > Overview on the menu.
Then, the period such as “Date” and “Hourly/Day/Week/Month” will be displayed on the right side of the screen.
in this way by specifying the displayed period, you can check the number of accesses to the site for a specific period.
By the way, in addition to “Users” > “Summary”, you can also check the number of accesses for a specific period from other menus such as “Attracting customers” and “Behavior”.
Check the number of accesses by inflow channel
To find out the number of visits by inflow channel, first log in to Analytics.
After that, click “Acquisition” > “All Traffic” > “Channels” in the menu.
Then, for each inflow route such as “Organic Search”, “Direct”, “Referral”, “Social”, “Display”, and “Paid Search” You can check the number of sessions in.
in this way,It is possible to examine the number of site accesses by inflow channel.
Check the number of accesses by page
To find the number of visits by page, first log in to Analytics.
After that, click Behavior > Site Content > All Pages from the menu.
Then, each page URL in the site will be displayed, and you can check the number of page views (number of views) and the number of visits per page for each page URL.
in this way, It is possible to check the number of visits to the site by page.
Check the number of accesses by keyword
To find the number of visits by keyword, first log in to Analytics.
Then, link Analytics and Search Console.
In this state, click “Acquisition” > “Search Console” > “Search Queries” in the Analytics menu.
Then you can see the search queries (search keywords) and see the number of clicks (the number of clicks in Google search results) for each of those search queries. in this way, It is possible to check the number of visits to the site by keyword.
Examine the number of accesses compared to the past period
To find out how many visits you have compared to a historical period, first log in to Analytics.
After that, click User > Overview on the menu.
Then, “Date” will be displayed on the right side of the screen, so click on that “Date” and check “Compare”.
Finally, enter the period and comparison period respectively and click “Apply”.
in this way, You can check the number of visits to the site compared to the past period.
By the way, in addition to “Users” > “Summary”, you can also check the number of accesses compared to the past period in other menus such as “Acquisition” and “Behavior”.
How to check the number of visits to other companies’ sites
Use a dedicated tool to check the number of visits to other companies’ sites.
You can check the number of accesses for free with the tool.
- Find out for free: SimilarWeb
- Paid research: ahrefs
Find out for free: SimilarWeb
To use SimilarWeb, first access the official website of SimilarWeb.
Then, enter the domain name of another company’s site (eg seolaboratory.jp) in the search window displayed at the top, and click the magnifying glass button.
The screen will transition and the access analysis results for the entered domain name will be displayed.
You can check the total number of visits from the resulting “Traffic Summary”.
as a result, This means that you can check the number of visits to other sites.
By the way, you can use SimilarWeb for free without registering an account
Paid research: ahrefs
To use ahrefs, first go to the official website of ahrefs and apply for a paid plan.
After applying for a paid plan, log in.
After logging in, enter the domain name or URL of the competitor’s site in the search window displayed at the top and click the magnifying glass button.
Then, the access analysis result of the entered domain name will be displayed.
From the result, you can see “organic traffic”.
as a result, This means that you can check the number of visits to other sites.
Things to avoid when checking the number of accesses
When examining the number of accesses, an incorrect analysis may be made.
As a result, it will lead to oversight of improvements.
- Examine only specific indicators
- Ignore organic search
Examine only specific indicators
If we look only at specific indicators, I don’t know the number of accesses for other indicators.
For example, if you use Google Analytics to check only the number of PVs and sessions on your site.
Then, since the number of them is increasing, it is assumed that the implemented countermeasures are effective (there are no problems).
However, at this time, we did not deeply analyze the number of accesses such as the number of users and referrers.
By the way, the analysis results showed that the same person accessed the website repeatedly, and the number of PVs and sessions (number of accesses) increased temporarily due to referrer spam.
In this case, it means that the number of essential accesses has not increased.
As a result, problems (improvements) are overlooked and effective countermeasures cannot be taken.
In this way, examining only specific metrics is a point you want to avoid when examining the number of accesses.
Ignore organic search
Organic search is an index that can expect the largest number of inflows in the number of accesses.
If you ignore this organic search, It will be difficult to increase search rankings and search traffic.
For example, let’s say you don’t look at the number of organic search inflows for your site in Google Analytics.
In this case, you have no idea how much traffic is coming from organic search.
If the number of inflows from organic search is small, SEO measures are necessary.
However, I cannot find the need for this measure.
As a result, you can’t expect to improve search rankings or search traffic.
Thus, ignoring organic search is a point you want to avoid when looking at traffic.
What is access number?
What is the number of accesses? It is an indicator based on the number of users who have visited a website (home page).
This index mainly includes “number of users”, “number of sessions” and “number of page views”.
For example, let’s say you want to check the number of accesses, so you use Google Analytics.
If you click “Users” > “Overview” from the Google Analytics menu, the number of sessions will be displayed.
This number of sessions is the number of accesses.
Check the number of hits and find out how to improve your site
Check access numbers find out where your site can be improved.
To do this, first install Google Analytics.
Analyze the number of visitors to your site.
On the other hand, even if you check the number of accesses, if you make an incorrect analysis, you will not be able to identify the problem.
If so, no effective countermeasures can be taken.
As a result, the search ranking does not improve, and the number of accesses such as search traffic cannot be expected to increase (the number of accesses to blogs, etc. cannot be increased).
To avoid such a bad situation, check the number of visits and find out how to improve your site.