What are meta keywords? A meta tag is marked up in the HTML head tag to indicate the content (information) of a web page with keywords.
Writing these meta keywords used to have direct SEO benefits, but now they are ignored and have no impact on SEO.
On the other hand, if you write meta keywords incorrectly, it will be difficult for Google to evaluate you.
Specifically, if you write keywords in the attribute value of the name attribute of the meta element and write dozens to hundreds of unnatural keywords unrelated to the content of the web page in the attribute value of the content attribute, Google will more likely be perceived as stuffing and penalized.
As a result, your search ranking will likely drop.
To avoid this bad situation, get down to the basics of meta keywords and treat them appropriately.
Based on this point, this time, I would like to explain the points in an easy-to-understand manner for beginners, focusing on the meaning of meta keywords and why they are unnecessary for SEO.
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What are meta keywords?
What are meta keywords? A meta tag is marked up in the HTML head tag to indicate the content (information) of a web page with keywords.
For example, let’s say that the title of the web page is “[2022 latest] What is SEO? Explaining the basics such as 8 SEO measures in an easy-to-understand manner for beginners!”
In this case, the keyword to describe the content of the web page is “SEO”.
Write this “SEO” keyword in the attribute value of the content attribute after writing the keywords in the attribute value of the name attribute of the meta element in the HTML head tag.
| 1 | <meta name=”keywords” content=”SEO” /> |
A meta tag written like this is a meta keyword.
How to write meta keywords
To write meta keywords, Mark up a dedicated code that includes keywords that indicate the content of the web page within the HTML head tag.
For example, let’s say you have a web page with the title “[2022 latest] What is SEO? Explaining the basics such as 8 SEO measures in an easy-to-understand manner for beginners!”
The contents of this web page are mainly written about “SEO” and “SEO measures”, so replace them with the keywords “SEO” and “SEO measures”.
Write these keywords in the attribute value of the content attribute after writing the keywords in the attribute value of the name attribute of the meta element in the HTML head tag.
When writing multiple keywords in the attribute value of the content attribute, separate them with commas (,).
| 1 | <meta name=”keywords” content=”SEO,SEO measures” /> |
In this way, marking up a special code that includes a keyword that indicates the content of a web page within the HTML head tag is how to write a meta keyword.
The old effect of meta keywords
The former effect of meta keywords Wasit’s a direct SEO positive effect.
For example, in the old days (around 2000), search engines only evaluated the content of web pages.
Meta keywords that are part of this content were frequently abused.
As a result, the search ranking of keywords packed into meta keywords has become easier.
In other words, there was a positive effect of direct SEO.
Thus, direct SEO positive effects are what meta keywords used to be.
Reasons why meta keywords are no longer effective (reasons why they are unnecessary)
The reason why meta keywords are no longer effective is that I decided not to use them in Google search rankings.
For example, in the old days (around 2000), search engines only evaluated the content of web pages.
For years, Google started ignoring meta keywords because the meta keywords that were part of that content were so often abused.
Ultimately, it professed, “There is no impact on Google search rankings at this time.”
In other words, we decided not to use it in Google’s search rankings (retire it).
As a result, just putting a keyword in the meta keyword will not increase or decrease the search ranking of that keyword.
As you can see, the meta keywords are no longer effective because they decided not to use them in Google’s search rankings.
What to Avoid When Writing Meta Keywords
- Too many keywords
- Make a mistake in writing
Too many keywords
Things you want to avoid when writing meta keywords are Too many keywords.
For example, let’s say that the number of meta keywords is a web page with the title “[2022 latest] What is SEO? Explaining the basics such as 8 SEO measures in an easy-to-understand manner for beginners!”
The content of this web page is mainly written about “SEO” and “SEO measures”, and in addition to “SEO” and “SEO measures”, “Google”, “search engine”, and “internal measures” are also included in the text of the content. , “backlinks,” “crawler,” and “search intent.”
Many of these appearing keywords are written in the attribute value of the content attribute after writing the keywords in the attribute value of the name attribute of the meta element in the head tag of HTML.
In other words, you add too many keywords.
When this happens, it is more likely to be recognized as keyword stuffing (keyword stuffing).
As a result, you will be more likely to be penalized by Google.
Thus, having too many keywords is something you want to avoid when writing meta keywords.
Make a mistake in writing
Things you want to avoid when writing meta keywords are: It is to make a description mistake.
For example, if you think that writing meta keywords will have a positive impact on SEO, you force yourself to write meta keywords.
Suppose you wrote the string incorrectly at this time.
In other words, you make a writing mistake.
If that happens, the content of the HTML source code will not be recognized by the crawler, and the possibility that design of the web page when displayed in the browser will collapse.
As a result, crawl ability and usability will decline and it will be difficult to be evaluated by Google.
Thus, making spelling mistakes is something you want to avoid when writing meta keywords.
Summary: Get the Meta Keyword Basics Down and Treat It Right
Keeping the basics of meta keywords in mind, Treat them properly.
On the other hand, mishandling meta keywords increases your chances of being penalized by Google.
Specifically, after writing keywords with the attribute value of the name attribute of the meta element in the HTML head tag, write many keywords, including keywords with low relevance to the content of the page, in the attribute value of the content attribute. increase.
That way, it’s more likely to be recognized as keyword stuffing.
As a result, if you receive a penalty from Google, it will lead to a decline in search rankings and the removal of the index.
To avoid this bad situation, get the meta keyword basics down and treat them appropriately.