What is Suggest? A function that automatically suggests (displays) keywords that are likely to be searched together when you enter a keyword in the search window of a search engine such as Google.
Suggested keywords that can be extracted with this function can also be extracted with keyword tools such as Keyword Planner. If you create content using suggested keywords, the quality of your site will improve, so you can expect a positive impact on SEO.
On the other hand, if you ignore suggestions, what related keywords are users searching for? I do not know.
As a result, the user’s search intent cannot be understood.
As a result, content creation that matches the user’s search intent cannot be promoted, so it may be difficult to improve the quality of the content.
To avoid such bad situations, use suggestions to improve the quality of your content.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on the meaning and mechanism of suggestions, how to use them, and extraction tools.
Table of Contents
What is Suggest?
What is Suggest? A function that automatically suggests (displays) keywords that are likely to be searched together when you enter a keyword in the search window of a search engine such as Google.
For example, enter the keyword “SEO” in the search window of Google’s search engine.
After entering, keywords that are easy to search together, such as “What is SEO measures?”, “What is SEO?”, “What is SEO?”
The function that automatically displays these keywords that are likely to be searched together is Suggest (Suggest function).
Also Read: How to register a site with Google?
How Suggest Keywords Are Displayed
Suggestion keywords are displayed based on three main factors.
- high search volume
- Locations searched by users
- User’s past searches
High search volume
The keyword of the suggestion is It is a mechanism that is displayed according to the amount of search volume.
For example, let’s say you enter the keyword “SEO measures” in the search window.
Along with this keyword, keywords such as “SEO measures method” and “SEO measures cost” will be displayed.
These keywords are often searched by users.
In other words, those with high search volume are preferentially displayed with suggested keywords.
In this way, suggested keywords are displayed according to the amount of search volume.
By the way, as a similar mechanism, there is a trending word search. You can also adjust this search option “Autocomplete based on trending search terms”.
Locations searched by users
The keyword of the suggestion is It is a mechanism that is displayed according to the location where the user searched.
For example, let’s say a user searches for the keyword “soup curry” in Sapporo, Hokkaido, Japan.
In this case, keywords such as “soup curry Sapporo” and “soup curry samurai” will be displayed.
These keywords are the name of the area you searched for or the name of a store near the area you searched for.
In other words, suggested keywords are displayed based on the surrounding information of the place searched by the user.
In this way, suggested keywords are displayed according to the location searched by the user.
User’s past searches
The keyword of the suggestion is It is a mechanism that is displayed by the user’s past search.
For example, if you are logged into your Google account and have enabled the personalized search results option.
In this case, you’ll get personalized predictions and recommendations based on the keywords you’ve searched for in the past.
In other words, suggested keywords are displayed based on the user’s past search history.
In this way, suggested keywords are displayed based on the user’s past searches.
How to use suggestions
There are several ways to use suggestions.
- Keyword selection
- rewrite work
Keyword selection
Suggest is It can be used for keyword selection.
For example, we use a tool called “UberSuggest” that can identify keywords for suggestions.
Enter the keyword “backlink” in the search window of this tool and search. As a search result, keywords related
to backlinks such as “What is a backlink?”, “Check backlink”, “How to check backlink”, and “Number of backlinks” are displayed. Organize these keywords by search intent. (For example, the keywords for “checking backlinks” and “how to check backlinks” have the same search intent, so they are put together.) Then, you can classify the keywords. Consider the number of searches for which the keywords were classified (whether the classified keywords are actually searched by users?). As a result, important keywords are narrowed down, so keywords can be selected.
In this way, suggestions can be used for keyword selection.
Rewrite work
Suggest is It can be used for rewriting work.
For example, let’s say your search ranking has dropped.
In this case, the content (blog article) may not match the user’s search intent.
To meet the user’s search intent, use tools such as sea otter keywords to re-examine suggested keywords.
If we find a new keyword that satisfies the search intent, we will rewrite the content including that keyword.
In this way, suggestions can be used for rewriting work.
Beware of Suggestion Contamination
Keywords that are a combination of “trademark names” such as your company name or service name and “negative words” may be displayed in the suggestions.
To prevent such keywords from being displayed, It’s called “suggestion pollution”.
- ○○ Co., Ltd. Nuisance
- ○○ Co., Ltd. Accident
- ○○○ tools hard to use
- ○○○ service not effective
Keywords like these can be polluted by things like search volume, whether true or not.
So, even if the search user is not malicious, it may be polluted by an increase in searches that want to confirm the truth of the flames and rumors on the Internet.
How to remove suggestion pollution
There are two main ways to remove suggestion contamination.
- Remove content from Google (Ask to remove inappropriate [believed to be illegal] content)
- Increase the display of suggested keywords that give a good image
Even if you make full use of these, it may not be possible to remove suggestion contamination.
that’s why It can be said that the best countermeasure is to provide reliable services on a regular basis so that suggestion pollution does not occur.
2 suggestions extraction tools
There are several tools that can extract suggestions.
- Ubersuggest
- Keyword Tool
Ubersuggest
UbersuggestJust enter a domain or keyword and it will give you a competitive SEO strategy.
To put it a little more, it is a tool that proposes free keyword candidates that are indispensable for marketing strategies and content creation.
With this tool, you can get free tips on how to create content that ranks above your competitors.
In addition to keyword candidates, you can also extract domain overviews, content ideas, and backlink data.
Keyword Tool
The Keyword Tool It is an alternative to Google Keyword Planner and other keyword search tools.
This tool is completely free to use without creating an account.
The free version also generates up to 750 long tail keyword suggestions for every search term and works all the time, making it very reliable.
Summary: Use Suggestions to Improve Content Quality
Taking advantage of suggestions, Improve your content quality.
To do that, it’s important to first know what tools are available.
On the other hand, if you don’t know the tools, you can’t extract suggestions.
In this case, it is not possible to recognize the information the user is looking for from the suggested keywords.
If that happens, you will write content based on keywords that are not in demand, resulting in a page that lacks search intent.
As a result, it becomes difficult to be evaluated by Google.
To avoid such a bad situation, use suggestions to improve the quality of your content.