when writing a blog the reader’s perspective is important.
If you consider this reader’s point of view and keep the tricks down, you can write a good blog, so you can expect good SEO effects.
On the other hand, if you ignore the reader’s point of view, writing style, and tips, there is a high possibility that the information that the reader is looking for will be missing or that the text will be difficult to read.
In this case, user convenience is reduced.
If that happens, it will be a blog article that does not appear high in the search results and does not increase search inflow, or that many people leave even if they visit it.
As a result, web marketing is stagnant, and sales cannot be expected without attracting blog customers or conversions.
In order to avoid such a bad situation, consider how to write a blog and finish it with a high quality article (content).
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on how to write blog articles and tips.
Mindfulness when writing a blog
As I write my blog, The reader’s perspective is important.
For example, write a blog post with a lot of misspellings and line spacing.
I also write blog articles that unilaterally disseminate what I want to say and information that lacks objectivity. Users who visit this blog post are more likely to find the text difficult to read, or be frustrated by the lack of information they are looking for.
In this case, it can be said that user convenience is low.
In other words, it is difficult to say that the created blog article is from the reader’s perspective.
On the other hand, create blog posts that are easy to read and understand.
Users who visit this blog post can comfortably read through the text.
In this case, it can be said that user convenience is high.
In other words, the created blog post is considered from the reader’s point of view.
In this way, considering the reader’s perspective is the mindset when writing a blog.
Tips before writing a blog
There are a few points before writing a blog.
- determine the topic of the article
- Select keywords
- conduct competitive research
- Investigate search intent
- determine the configuration
determine the topic of the article
Points before writing a blog: The first step is to decide on the topic of the article.
For example, consider what you are good at, what you want to introduce, and the genre you want to earn through affiliate marketing.
In this case, if you narrow down to one genre, you will have a specialized blog, and if you have more than one, you will have a miscellaneous blog.
If you have a specialized blog focused on one genre called “SEO”, you can think of the themes of articles related to SEO such as “What is SEO? Explained in an easy-to-understand manner for beginners!” increase.
Also, if you narrow down to the genre of “refrigerator” in a miscellaneous blog about all home appliances such as “vacuum cleaner”, “washing machine”, “refrigerator”, “TV”, “Recommended refrigerator ranking! Introducing how to choose and recommended models” and “Life span of refrigerator” How much is it? Commentary on replacement standards and disposal methods!” can be the theme of the article.
From the themes extracted based on these genres, one article theme is decided.
Deciding on a topic for your article is the key to writing a blog.
Points before writing a blog: to select keywords.
For example, let’s say you run a specialized blog focused on one genre called “SEO”.
In this case, use the suggestion function or a tool that can extract suggestions to identify keywords related to “SEO” such as “SEO measures”, “SEO tools”, and “SEO Google”.
One keyword is selected from the extracted keywords.
Thus, choosing keywords is the point before writing a blog.
By the way, if you increase the number of articles with the selected related keywords, the genre itself will be more likely to be evaluated by Google, and you can expect a good effect on SEO.
conduct competitive research
Points before writing a blog: Doing competitive research.
How many characters does the competition (the page that is displayed at the top) write? I will check it and use it as a reference for displaying it at the top.
This is because there are cases where it is not possible to rank high depending on the strength of the domain, but basically it is because more detailed content is required than the competition, and it is quite difficult to beat the ranking with 2000 characters for a keyword with an average number of characters of 10,000 characters. about it.
However, please note that it will be counterproductive if the content is unrelated to earning the number of characters.
Naturally, users search for something they want to know or want to solve, so if it is not appropriate and relevant information content, it is completely worthless to read or watch.
This is why search intent, which I will explain next, is important. In other words, you can’t expect to be evaluated by search engines unless you firmly grasp the content and trends that your competitors are writing, and then make your content more detailed and detailed than your competitors. (Of course, copy and paste is out of the question, so I’ll just check the tendency of the content.)
With these things in mind, let’s take a look at the content of the competition.
It covers not only the number of characters, but also the number of words, headline content, readability, partial quotation of reliable information, and site structure such as internal links with related content.
Investigate search intent
Points before writing a blog: Investigating search intent.
In order to increase the search ranking and display higher, it is essential to have useful content that satisfies users above all else. This is a matter of course when using a search engine, and for some reason, users naturally search for keywords to learn about and solve problems.
Google’s search engine evaluates whether or not the content is appropriate for such search queries, so there is no way that content that is not considered can be displayed at the top.
In other words, when writing a blog, first select keywords, and what do users want with those keywords? Search intent research is essential.
The important thing here is not to think about search intent yourself. Do a search and read through your competitors’ content to find out what they value. (Just by looking at the headline, you should be able to understand what kind of content is written.)
It is important to keep these points in mind and make the content better than the competition, and add your own opinion after solving the problem. This is original content and should be able to convey unique interest to search users.
Is your page missing content? Does it contain unnecessary content for users? Consider these things carefully and focus on more detailed and easy-to-understand expressions than your competitors.
determine the configuration
Points before writing a blog: to decide on the configuration.
For example, research the search intent of the selected keywords.
In this case, you can check the table of contents from the contents of the top competitor sites.
Follow each item in this table of contents to determine the table of contents for your own content.
The result is a table of contents that incorporates the information users want.
Actually, the table of contents of this article page selects the keyword “how to write a blog” and decides the table of contents from the search intention of that keyword.
Example table of contents for this article page:
- Mindfulness when writing a blog
- Tips before writing a blog
- Blog writing tips
- Summary: Consider how to write a blog and create a high-quality article (content)
If you decide the table of contents like this, what kind of blog article should you write? This means that the configuration can be determined.
In this way, deciding the structure is the point before writing a blog.
Blog writing tips
Here are some tips when writing a blog.
Include keywords in article titles
Next, be sure to put the countermeasure keyword in the title tag, which is considered the most important. This is for both search engines and search users, what kind of content is written? If you don’t tell them at first glance, users won’t read on, and search engines won’t know what the article is about. I do not understand.
In the first place, it is natural that the title contains the countermeasure keyword in order to be displayed at the top, and users do not necessarily read all the characters, but they basically skim the text, so they want to know about the search keyword. I’m looking for things and things I want to solve, and I’m not reading to kill time.
This means that the page title, which also appears on the search results page, should include the keyword. However, recently, there are many cases where pages that do not include countermeasure keywords are displayed at the top, so it is important to satisfy the search intent.
As a point of caution here, it is important to fully understand that it is meaningless to cram keywords that you want to be displayed at the top in an unnatural way, in that you do not set the page title considering only SEO. (Measures that are always conscious of user first are ultimately effective.)
build a headline
Then, after the keyword selection and search intent check are complete, the actual writing of the article begins. Write from the heading (h tag)That’s what’s important.
However, even after the article is completed, it is possible to reconsider the headline by proofreading and elaborating, so it is okay to use the article title (h1, which is different from the page title) as a basis for the headline (h2-3). , if necessary, up to about 4) should be built after considering the search intent.
By creating this heading, the table of contents should be displayed (depending on the use and environment of WordPress), so take a good look there and see what the article is about. If you can’t imagine what kind of problem can be solved, it won’t affect search users, and search engines won’t be able to rank high without evaluating it with countermeasure keywords.
And after all, the biggest advantage of building an article from this headline is that the content does not blur, and while writing without any indicators, the story gets derailed, and in the end, what does it mean? Is it an article? This will prevent the content from becoming ambiguous.
What’s more, what to write next is clarified by constructing the headlines, so you won’t have to stop writing articles, and it can be said that it is very efficient. The point is, how to write an article… Preliminary research is essential to work, and please think that writing itself is work. (Later, after publishing, we will rewrite based on the search console and aim for a higher rank.)
avoid vague tone
Next, while you are actually writing the article, try to avoid vague tones such as “maybe” or “I feel like…” as much as possible. Such expressions are of no help to search users who are looking for pinpoint “answers”.
For example, when you carefully investigate search intentions when writing an article, if you think that the information you send is not credible, you can cite part of it from highly reliable information and sources to point out the facts and grounds. Please speak up. By adding your own opinions and views to it, originality will be born, and it will also be useful for creating unique content.
By doing this, the reliability of the information is guaranteed, and it is recognized by users as reliable information content, so it can be expected to have a positive effect on backlink acquisition.
By the way, when quoting some content as mentioned above, be sure to mark it up using tags such as “blockquote” and “cite” correctly. (Since the content is created by you, it is necessary to consider the ratio of the whole, such as the master-slave relationship with the quoted part.)
Write your conclusions and main points first
As a point when writing a blog… Since search users are looking for “answers”, it is very important to summarize the main points at the beginning, and it is often said that it is better to write in “Kishotenketsu”. , In fact, we will first convey the conclusion such as “Knot / Kisho Tenketsu” and explain the reasons in detail.
By doing this, you can prevent people from abandoning the page from the first view, and you can tell the user that the information they are looking for must be written just by reading the beginning.
And since the action of “searching” ends once it is resolved, it is not a bad thing even if the user is satisfied with the useful information summarized at the beginning and ends the search action. (In that case, it is a good idea to set up a lead to the page you want to see in the blog.)
In other words, it is important to write in detail with the intention of making it appear at the top with the countermeasure keyword and ending the user’s search behavior. It means no.
Line breaks are 2-3 lines
Recent SEO requires a certain amount of characters, so it tends to be relatively long, depending on the keyword. However, even with such content, you should break lines after 2 to 3 lines to make it easy to read.
Summarize what you want to say in one paragraph and break every 2-3 lines to create a rhythm that allows you to read through even long sentences smoothly. The important thing here is that if you write two or three things you want to say in one paragraph, the sentence will not be organized, so it may be easier to understand if you keep in mind to delve into one thing and write in detail.
Also, it is best to keep decorations to a minimum. I understand that there are important parts that you want to show in various ways, such as underlining and coloring. Focus on creating simple content.
However, if you use the following elements as accents and incorporate ingenuity to read at a good tempo, it seems that the user’s understanding will deepen.
- make a list
- Visualize parts that are difficult to understand in text
- summarize in a table
- use image
This is because it is easier to understand in an instant if you make a list or compare it in a table rather than just text, and it is very convenient for users to add supplementary text No doubt it will rise.
Get used to writing
To be honest, anyone can write a blog. However, if you want to increase access or display at the top of the target keyword, it is quite difficult at first to think of expressions and phrases such as articles that are absolutely necessary for people who are useful.
For that reason, it is often said that “Aim for 100 articles” at the beginning, but it is like a practice to grasp the tips to display high rank after understanding the contents explained so far, so it is useless Even if you write 100 articles, you probably won’t make any progress, and you’ll probably stop midway because you can’t rank them.
In other words, how to write a blog is also a way of writing to be displayed at the top for the target keyword, and you should naturally learn it by focusing on useful content for search users, so you should always think about the search ranking. Instead, the point is to build a user-first, easy-to-understand, and end search behavior with your own content.
By doing so, why is my article I wrote before not being displayed at the top? You should be able to see the correction points naturally, so while tracking the ranking of the selected keywords on a daily basis, regularly check with the search console what keywords are inflowing, check if there are any improvements, and write. Getting used to it is important.
Summary: Consider how to write a blog and create a high-quality article (content)
This time, I explained in detail the points and tips about “how to write a blog”.
In this way, blog articles are basically free to write anything, but there are some necessary conditions to display high rank for the target keyword.
In other words, it is important to select appropriate keywords that will allow you to aim for high rankings on your own blog. Since we can also expect inflows from search, it is important to always create content from the user’s point of view.
This should not be created by skin feeling. There are pages that have already been evaluated by search engines, so try to create high-quality articles that will sympathize and convince you by adding your own originality while suppressing the content and content trends.