To attract customers to the homepage, We mainly do web marketing such as SEO measures, SNS utilization, and advertising.
Also, do you want to attract customers to this website in the short term or in the medium to long term? Also, let’s do web marketing.
On the other hand, if you don’t do web marketing, you can’t attract customers to your homepage.
As a result, it is not possible to expect an increase in sales from the website.
In order to avoid such a bad situation, let’s properly attract customers to the homepage and increase the number of good users.
Based on this point, this time, I would like to explain the points that are easy for beginners to understand, focusing on how to attract customers to the homepage and tips.
Reasons for not attracting customers to the homepage
There are several reasons why you can’t attract customers to your website.
- Because the target user (persona) is unclear
- Because we don’t do measures to attract customers
- I didn’t measure the effect
Read Also: What is web writing? Basics and tips!
Unclear target audience
The reason why you can not attract customers to the homepage is because the target audience is unclear.
For example, suppose that your company’s product or service is a water server.
Users who are interested in this water server (target users) may be mainly considering hygiene and emergency stockpiles.
But without these considerations, we create web pages.
In this case, you end up with a web page that doesn’t meet the user’s needs (the target audience is unclear).
The title name of such web pages does not stick to users, and it is difficult for them to be evaluated by search engines.
As a result, it is not possible to attract customers to the homepage.
Because we don’t do measures to attract customers
The reason why you can not attract customers to the homepage is because I don’t take measures to attract customers.
For example, let’s say you don’t do SEO.
In this case, search engines such as Google and Yahoo cannot expose their homepage more.
This reduces the chances of being seen by searchers.
As a result, search inflow is not expected, so it is not possible to attract customers to the homepage.
Also, if you neglect measures such as using SNS, posting advertisements, and distributing press releases, you will not be able to attract customers to your website.
I didn’t measure the effect
The reason why you can not attract customers to the homepage is Because we didn’t measure the effect.
For example, assume that you have not introduced an access analysis tool such as Google Analytics or Search Console.
In this case, the access status of the homepage is not known.
If that happens, you will not be able to measure the effect of increasing or decreasing the number of accesses or checking search queries, so you will not be able to review your countermeasures.
As a result, effective countermeasures cannot be taken, so it is not possible to attract customers to the homepage.
How to attract customers to the homepage
There are two ways to attract customers to your website: “free” and “paid”.
- How to attract customers for free
- How to attract customers for a fee
How to attract customers for free
There are several ways to attract customers for free.
- Take SEO measures
- Utilize SNS
- Distribute press releases
Take SEO measures
For SEO, Consider search intent first.
For example, enter the keyword (SEO keyword) you want to be displayed higher in the search window and incorporate the trends of the top competing sites into your own content.
Include SEO keywords in the content title name.
That way, you’ll end up with content that includes the information your users want.
As a result, search intent can be taken into account.
Furthermore, it is important to consider not only search intent, but also EAT and page experience.
In this way, SEO measures are the key to attracting customers to your website for free.
Utilize SNS
To take advantage of SNS, Advertise on Twitter.
For example, open a Twitter account in connection with the theme of the site.
Tweet Information about the theme of the site on the opened account.
At this time, tweet with a hashtag related to the theme of the site and a link URL to the site.
In addition, we will install a Twitter button (tweet button) on the site to encourage visitors to share.
That way, you can advertise your site to relevant users who use SNS to promote awareness.
As a result, SNS can be used.
In this way, using SNS is the key to attracting customers to your website for free.
Distribute press releases
To distribute a press release, Registration is required on dedicated media.
Distributing press releases is the key to attracting customers to your website for free.
If you search for a keyword such as “free press release”, multiple free press release distribution sites and introduction sites will be displayed.
These free press release distribution sites basically have many restrictions, so the number of visitors to the homepage will be limited.
How to attract customers for a fee
There are several ways to attract paid customers.
- Place a listing advertisement (search advertisement)
- Place display ads
- place a pure advertisement
Listing Ads (Search Ads)
To post a listing ad, Utilize dedicated advertising services such as Google Ads and Yahoo Ads.
For example, log in to Google Ads.
Create a search campaign on the management screen after logging in.
Set keywords, ad text, landing pages, etc. within the campaign.
If the set contents pass the examination and the payment is completed, the listing advertisement can be posted.
In this way, posting listing ads is the key to attracting customers to the website for a fee.
Place display ads
To place a display ad, Utilize dedicated advertising services such as Google Ads and Yahoo Ads.
For example, log in to Google Ads.
After logging in, you can create display campaigns in your Shopify admin.
In the campaign, set the site URL (placement site) of the delivery destination, the advertisement text including images and text, the landing page, etc.
If the set contents pass the screening and the payment is completed, the display advertisement can be posted.
In this way, placing display ads is the key to attracting customers to your website for a fee.
Place a pure advertisement
To post pure ads, partner with other companies.
For example, let’s say you want to place a banner ad on an external site that is highly compatible with your company’s products.
In this case, we will contact and negotiate with the company that operates the external site.
If the negotiations go well, basically you can post banner ads on blogs operated by other companies while paying a monthly fee.
In other words, pure advertisements can be placed.
In this way, posting pure advertisements is the key to attracting customers to the homepage for a fee.
By the way, not only banner advertisements, but also article advertisements and tie-up advertisements are called pure advertisements.
How to attract customers to the homepage [Commentary by period]
When attracting customers to the homepage, it can be roughly divided into two: “short-term customer attraction” and “medium- to long-term customer attraction”.
- How to attract customers in the short term
- How to attract customers in the medium to long term
How to attract customers in the short term
To attract customers to your website in the short term, We will take measures with immediate effect.
For example, we post on SNS, distribute press releases, and place paid advertisements.
In this case, you can immediately advertise to users using SNS, web media, and search engines.
That way, you’ll get noticed faster by interested users.
As a result, you can encourage those users to visit your site.
In other words, you can attract customers to your website in a short period of time.
How to attract customers in the medium to long term
To attract customers to the homepage in the medium to long term, Do SEO.
For example, we optimize your website for search intent, EAT, and page experience.
This will increase your search ranking and increase your search traffic.
It usually takes 4 months to 1 year to see these effects.
As a result, it takes time to see SEO results.
In other words, you can spend a certain period of time attracting customers to your homepage.
By the way, if you implement SEO measures well, search inflow will surely accumulate.
As a result, the number of accesses to the site will tend to gradually increase.
Appropriately attract customers to the homepage and increase quality users
Appropriately attract customers to the homepage, Let’s increase quality users.
To that end, it is important to first identify the reasons why you cannot attract customers.
On the other hand, if you don’t know the reason why you can’t attract customers, you can’t take effective measures.
To put it a little further, if we don’t know the specific causes, such as lack of quality or quantity of countermeasures or weak analysis, we can’t improve.
Otherwise, the quality of the site will not improve.
As a result, it is not possible to promote inflow from channels such as search, SNS, and advertising, so the number of prospective customers does not increase.
In order to avoid such a bad situation, let’s properly attract customers to the homepage and increase the number of good users.