Optimizing your Google ADS campaign is not a “unique” company.
There is currently no magical brew to cure all the advertising campaigns in difficulty.
In 2019, Google announced an application under the leadership of AI called Performance Planner. The goal of the search engine brand was to help advertisers to maximize the profit and to lower the costs.
Make no mistake.
The above is still the goal of Google in 2021. The gigantic search engine claims that the tool can cause conversions with a huge 43% on his help page.
The costs of acquisition (CPA) and the return to advertisements (ROAS) are the most popular performance companions for marketing specialists in search engines.
The statistics – CPA and Roas communicate the language that entrepreneurs and investors want to hear – that is, costs and profit. Google Ads Performance Planner recommends budgets and optimum delivery rates and actions for maximum performance.
In essence, the performance planner helps you help reduce costs (CPA) and to string profit (Roas))
There are countless approaches to optimize your return to advertising costs and the costs of acquisition.
5 minutes ahead to read proven advice about the use of the performance planner for a long-term and guaranteed profit flow.
Table of Contents
Google Ads Performance Planner Vs. Campaign Metrics – CPA & ROAS
What is Google Ads Performance Planner?
The application uses the use of automatic learning (ML) to approach future research of your keywords. In addition, it consolidates the above information with the performance measurements of your account.
The tool then shows the parameters and results of the prediction campaign, which help you achieve your goals. Your objectives can be a lower acquisition costs (CPA), maximum efficiency on investment (ROAS) or conversion.
Google Ads Performance Planner is not 100% accurate and perfect. We have discovered that it works well in specific scenarios and others relatively poor. The automatic learning application is most suitable if your goal is to reduce the use of the budget.
You can use the performance planner to see your campaign stocks and compare predictions and connect with previous performance. It also gives you proposals to optimize your budget and give you ideas to change parameters in individual campaigns.
Read also: How Long Is 3 Business Days
What are the benefits of a Google Ads Performance Planner?
i. The tool is useful during performance examinations.
ii. This allows marketing specialists in search engines to make plans for periods that are important (seasonal influences).
iii. You can also estimate the ideal budget allocation between your advertising campaigns using the application.
Performance Planner offers marketing specialists a valid recommendation to reduce their CPA and increase their ROA.
What is the cost of acquisition (CPA)?
The costs of acquisition are essentially marketing costs per unit. It is derived by dividing the costs of total announcements by conversion to a campaign. CPA is the statistics that you want to investigate whether your goal is to stimulate a specific volume. You know that your advertising campaign takes place with flag and pennant when your CPA is no longer.
Performance Planner gives you a valid recommendation to define a specific CPA for maximum conversion.
The application takes the existing advertising budget and the REALLuche effectively for maximum performance without reducing the conversion.
How do you minimize CPA and maximize ROAS of your ad campaigns?
1. Check Your Settings
You recently implemented a new advertising campaign, or you have been responsible for improving an existing one.
And after that?
There are small but crucial actions that you can take.
What about checking the campaign engine to see what’s going on?
I am sure there are corrective actions that you use to achieve the general objectives of the campaign.
2. Advertisement Motation
You can optimize your campaign profitable by deciding how your ads are displayed. You have the choice between running and optimizing for an indefinite period to reduce your acquisition costs.
The rotating option may increase printing. On the other hand, optimization guarantees that your advertisement is indicated in periods that are important to you.
3. Instructional schedule
Are your ads displayed during your real opening hours? You probably have budgetary limitations to perform your advertisements during peak hours or all day long.
Good news! You can limit the display of your ads to time and special days for maximum bet.
Are you converting on PC? Is a significant part of your traffic from mobile phones and tablets?
Google Ads Performance Planner helps you reduce CPA by putting your campaign in a row with successful traffic sources. Knowing how people have access to your campaign is important.
Do your announcements work nationally, local or international?
Which campaign works well in terms of location?
Why work better than worldwide advertisements?
These are the questions to take into account if you want to reduce your CPA.
What is the return on ad spend (ROAS)?
Roas is the growth in income compared to marketing costs. Roas is equal to the report of the conversion value and the advertising costs
Roas is a much simpler comparison:
Back on advertising costs = income ÷ advertising costs × 100
If you spend $ 20 for PPC announcements and go to $ 50 in income, your Roas would be 250%.
The return to advertising costs is the most important statistics that you want to see if your goal is to measure the return on the investment (king). A high Roas is a positive signal that your campaign is on the right track of profitability.
Performance Planner gives you a valid recommendation on how you can maximize the profit.
Throw your company in -depth. Imagine how users are led to your site by Google advertisements.
Are you profitable?
Do you prepare your performance goals -cpa and Roas?
Do you benefit from the free performance planner to get the maximum of benefits?
Well, the AI-oriented application offers you a valid recommendation on maximizing the yields and minimizing costs. There is no unique hacked solution to reduce your CPA and increase your yields. Internet marketing is increasingly being saturated with people on leave because of the Pandemic Covid-19.
How to overcome the possibility of drowning by competition?
Always keep an eye on what Google publishes and performs an A / B test to assess the efficiency. The most important thing in the dynamic world of marketing is an open mind and proactivity. What worked yesterday is probably outdated today.