Do you have a passion for false eyelashes and eyelash extensions? Have you always wanted to start a company in the beauty industry, but haven’t you found the perfect niche yet? You can become an eyelash extension and earn a lot of money as the owner of a small company. Everything you need is a love for beauty and interest in marketing eyelashes.
What is an Eyelash Business?
The beauty company has an abundance of niches, but the eyelash company is absolutely lucrative. According to Grand View Research, Inc. The world market for false eyelashes should reach $ 1.6 billion by 2025 … which represents many potential customers.
In an eyelash company, a qualified technician applies eyelash extensions and other aesthetics to customers. Of course, just like at any other company, the eyelash company also requires marketing, sales, customer service and other activities profitable.
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How Much Does it Cost to Start Your Own Lash Business?
You need capital to start your own eyelash activities. When making an eyelash extensions you must buy supplies and equipment. You must configure your living room location and you may need to hire eyelash artists. In total you can spend between $ 30,000 and $ 60,000 to start your eyelash activities.
How to Start an Eyelash Business: 20 Crucial Steps
Ready to start your own company by selling eyelash extensions? The following 20 crucial steps help you to start a successful eyelash extensions:
Get the Necessary Training and Qualifications
Unless you are planning to hire an eyelash artist, you must receive the training and qualifications that are needed to become an eyelash technician for your eyelash activities. Having a license helps you to transfer a sense of professionalism to your customers and to keep your company legally in accordance with.
Of course, every state and the country has its own requirements, so care and search for the necessary qualifications in your region. You may have to follow a series of courses, follow a test or pay certain costs to obtain an aesthetic license in your region.
Name Your Business and Create a Brand
What do you call your eyelash company? Every company needs a creative and unique trade name that brings it to the heads of customers. Make sure and save the brand name to protect it against competitors.
Of course the name of your company is only part of your global eyelash brand. Design a logo that visually represents your brand, including your products, values and vision.
Know Your Target Market
Who is your intended customer? As with most companies, your market will not include everyone. What kind of customer will your aesthetic services be looking? Consider the demographic data and the characteristics of this target group when you determine who you will bring your company to the market.
Research the Competition Providing Eyelash Extensions
Who will be your competition in the eyelash sector? Which other local companies also offer eyelash extensions and other eyelash services to your target market? Look for your competitors, pay attention to the services offered by other companies and how they promote their companies. What works for them and what can you improve in your own eyelash activities?
Create a Business Plan
Before you can acquire financing for your eyelash activities, you must prepare a business plan. Even if you plan to launch your company without the help of a bank or an investor, writing a business plan will help you better define your company, identify your target customer and to effectively create commercial strategies.
An effective business plan for your eyelash activities must contain an overview of your company, including a general description of your company and the services it will offer, as well as financial projections, a description of your target market and a plan for general marketing.
Choose a Business Entity
How are you going to structure your eyelash extension company? Are you the only owner of your small company or owner of the company with one or more partners? Who is legally responsible for the brand? Who is responsible for profit and debts?
When you determine the structure of your eyelash activities, you can choose from different commercial entities, including some real estate, the company of people, a company with limited liability or even a company. Most eyelash companies are opened as individual or LLC ownership, depending on which person is responsible.
Set Up a Business Bank Account for Your Eyelash Extension Business
Before your eyelash company starts to send or receive money, make sure and open a business bank account. A business bank account offers a level of professionalism to your small company, and it separates your commercial and personal finances that help protect the company and maintain them legally.
You can also consider opening a commercial credit card account for your eyelash extension activity, which can be used to finance your company during slow periods and buy the inventory until you start to make a profit.
Sort Out Licensing, Permits, and Fees
What licenses and permits do you need to operate your eyelashes? There is no simple answer to this question, because the requirements will vary according to the region. Make sure that a search for commercial licenses, as well as aesthetic or health care permits, are necessary in your region and are ready to pay all the costs associated with obtaining them.
Set A Budget
What is your budget to start your eyelash activities? A variety of start -up costs are associated with creating new small companies, and the eyelash expansion industry is no exception. Consider everything you need to start your company, including costs for your living room or other location, employees, equipment and supplies. If a new owner of a small company, you also want to consider your financial resources so that you can save money when necessary.
Choose a Location
Where are you planning to lead things? Do you want to rent a space to convert to a living room, or do you have a location to host your own Lash brand? There are various options available. You can do business from the relaxed atmosphere of your own studio at home, or you can select a chic street location. In many areas you can even offer mobile eyelash services that operate from a business van or other commercial vehicle.
Purchase Business Insurance
The risks support the management of each company. What if a natural disaster destroys your inventory? What if an employee or a customer is injured? What if your online commercial activities fall victim to a pirate?
You are obliged to invest a lot of time and money in the success of your eyelash activities, so you want to obtain commercial insurance to protect this investment. Consider insurance policies, including real estate insurance, civil liability insurance and cyber insurance if you sell marketing services on the online market.
Buy the Necessary Equipment
What equipment do you need to exploit your eyelash activities? Of course you need basic desktop equipment, such as an office, chairs and a computer, as well as a decor to create a relaxed atmosphere. But an owner of a small company that launches an eyelash extension company also wants to invest in the following equipment:
• Lighting – You need high -quality portable portable lighting to ensure that you and your balances can clearly see each individual eyelash.
• Tilting chair or eyelash bed – where do your customers relax while taking care of their eyelashes?
• Linen and sanitary blankets – Do not forget the blankets of your eyelash bed that keep customers comfortable and clean.
• Comfortable chair – You and your eyelash artists will spend hours on your seats when you apply eyelash extensions. Make sure you are comfortable there.
• Planks and storage – Save an organized lounge with many shelves and other storage containers.
• Eyelace car – An eyelash cart can be equipped with all your different extensions and other eyelash supplies and equipment for practical access.
• Steering and sterilization zone – Make sure you keep a company clean and sterile by equipping your lounge with a sink and a sterilization area.
Set Your Prices and Create a Menu
Which services does your eyelash company offer customers and how much do you charge for everyone? When you determine your price schedule, look at the competition in your region. Maybe you want to match the prices of competitors, or maybe you want to start with promotional prices and even less invoicing than another local company when you can. Make a service and price menu to which your customers can refer when you buy eyelash services from you.
Create a Professional Website and Email ID
Every company needs an online presence to succeed in the modern market. Even if you do not enter into electronic trade, a well-designed website and an official e-mail address will add a sense of professionalism to your new company and offer an important promotion source for customers looking for eyelashes. It can also offer a reservation tool and offer customers a simple way to book their agreements.
Coordinate your website area with your worldwide brand Small Business if possible. Don’t worry if you don’t have a web design experience. Many new entrepreneurs hire another professional to design their own website.
Choose a Booking System
How do you retain your customers’ eyelash extensions for your company? It is at the time that an owner of a small company could count on the pen, the paper and an office calendar to follow their obligations. The contemporary eyelash owner needs a solid reservation system to guarantee the most professional planning.
There is a variety of reservation software available with functions to practically adapt to every type of company. Choose from some of the best online booking software systems such as Boulevard, Fresha or Gloss Genius.
Invest in Point of Sale Software
How are your commercial processes paid? By investing in software for points of sale, you can ensure that your company can accept a variety of payment forms for your customers online and personally, and to follow your sale exactly.
Just like with the reservation system software, there are a variety of software options available for points of sale, each with unique functions and tools. Small companies can choose from some of the best software options for the point of sale, such as Square Point of Sale, Shopify Pos, Quickbooks Point of Sale or Revel Systems.
Market Your Business and Build a Customer Base
It is a competitive market and you cannot expect customers to start forming a line, simply because you have opened the doors of your new eyelash fair. You must put your eyelash expansion company on the market to create customers.
The owners of small companies no longer have to invest in traditional advertisements to market their products and services. You can reach potential customers by participating with them on a social media platform. Prepare social media profiles for your eyelash activities on popular platforms such as Facebook, Twitter and Instagram.
By publishing convincing content, you can attract an audience of eyelashes and potential customers. Some Whep artists have developed an impressive supporters on YouTube and Tiktok by sharing a video of those who apply eyelash extensions to voluntary customers. You can even present your own eyelashes to show interest in your brand.
Launch Your Business
You have acquired skills and certifications, you have bought equipment and supplies, you have configured your living room and you have built a clientele. This is the time to launch your eyelash activities! Planning and organization are essential to launch your own eyelash brand.
Expand Your Services
Now that you have successfully launched your small company, you want to look for future growth. How are you going to expand your services and maximize your income? Remember that more high -quality services can be equal to more customers … and an increase in profit.
An entrepreneur who has launched a successful eyelash company can consider expanding to other services in various ways. You may be developing a webinar and sell eyelash steering online. Perhaps you help develop your own personalized eyelash extensions and you will start your own lashes. You could even become an eyelash wholesaler. With a creative mind, opportunities are practically endless. You can also look for how you can start a hair salon or how you can start a manicure living room to add more services.
Be a Successful Business Owner
As soon as your eyelash company starts to earn money, you are about to become the owner of a small company that you have in mind. You are now your own boss, but your lashing artists are just starting. Your company needs your continuous support to continue to flower.
Is a Lash Business Profitable?
Are Lash companies profitable? According to Giovanni Eyelash Factory, American customers now use more than 40 million pairs of false eyelashes every month, and this incredible amount continues to grow. It is logical that more entrepreneurs find success in the eyelash sector.